#faculty
Emily Chungチュン エミリー
Associate Professor
Email : emily [at] fc.ritsumei.ac.jp (Replace "[at]" with "@")
Office Location : AC5312
Education History /
Work Experience
I am a researcher and educator in marketing and business management, with research interests in consumer culture, identity, and consumer-brand relationships, including brand love and loyalty. I hold a PhD in Marketing from the University of Melbourne and has over 20 years of experience across higher education and industry in Australia, Japan, and other international contexts.
Prior to joining Ritsumeikan University, I worked at the Graduate School of Economics in Kyoto University and held a long-term appointment at the School of Economics, Finance and Marketing at the RMIT (Royal Melbourne Institute of Technology) University, where I served as a Program Manager for the Bachelor of Business (Marketing) program and was extensively involved in curriculum development and academic governance. My work bridges theory and practice, and I am committed to student-centered education and cross-cultural learning within an international academic environment.
Specialization /
Research Interests
Research keywords
Consumer research, consumer-brand relationships, luxury consumption, branding, tourism and destination experiences, women’s leadership, entrepreneurship
Specialization / Research Interests
My specializes in consumer research, with a particular focus on consumer culture, identity, and consumer-brand relationships, including brand love, loyalty, and brand/fan communities. I have expertise in qualitative research methods and employs interpretive and exploratory approaches to examine how meaning, attachment, and value are formed through interactions among consumers, brands, and social and cultural contexts. My current research has expanded to include luxury consumption and branding, tourism and destination experiences, as well as women’s leadership and entrepreneurship.
Message to Students
GLA is a place for students who are curious about the world and want to turn ideas into action. Here, you will work across disciplines and engage with global perspectives, while also learning from Japan’s unique strengths of respect, collaboration, and responsibility to address real-world challenges. GLA nurtures creative and adaptive thinker-practitioners who confidently connect theory with practice.
In my classes, I enjoy creating learning experiences that help students apply what they learn to real situations. Through discussions, teamwork, and hands-on activities, I encourage students to think critically, explore different viewpoints, and develop skills that will be useful in their future studies and careers.
University is not just about gaining knowledge – it is about discovering your strengths and finding your voice. I look forward to learning together with students who are motivated, open-minded, and ready to challenge themselves in a truly global learning environment.