News

Khanh Vi Tran's (CRPS major) paper accepted and published in international journal!

An article by Khanh Vi Tran, a fourth-year CRPS student, has been accepted for publication in the peer-reviewed international journal Frontiers in Communication (IF: 2.4, CiteScore: 2.7). This study applied Stimulus-Organism-Response (SOR) theory and tested hypotheses through structural equation modeling and confounding analysis to determine the influence of Key Opinion Leaders (KOLs) on their purchase intentions for environmentally friendly fashion among Vietnamese consumers. The results revealed that KOLs have some influence on consumers' purchase intentions for environmentally friendly fashion, and that SOR theory may not fully explain consumer behavior.

Tran, VK. and Uehara T (2023) The Influence of Key Opinion Leaders on Consumers' Purchasing Intention regarding Green Fashion Products. Front. Com. 8:1296174.
https://www.frontiersin.org/articles/10.3389/fcomm.2023.1296174/full