Peer-Reviewed Journal Articles
- Tran, Khanh Vi, & Uehara, Takuro. (2023). The influence of key opinion leaders on consumers’ purchasing intention regarding green fashion products. Frontiers in Communication, 8, 1296174. https://doi.org/10.3389/fcomm.2023.1296174
- Huang, Shuo, & Uehara, Takuro. (2023). Young consumers’ perceptions of and preferences for alternative meats: an empirical study in Japan and China. Frontiers in Sustainable Food Systems, 7, 1290131. https://doi.org/10.3389/fsufs.2023.1290131
- Dinh, Chi Thao, Uehara, Takuro, & Tsuge, Takahiro. (2021). Green attributes in young consumers’ purchase intentions: a cross-country, cross-product comparative study using a discrete choice experiment. Sustainability, 13(17), 9825. https://doi.org/10.3390/su13179825
Academic Conference Presentations
